As of mid-February 2026, the management of advertising content for cosmetics and disinfectant products has shifted from pre-approval to post-market surveillance, granting businesses more autonomy while imposing stricter accountability.
Removing administrative bottlenecks
According to the latest health authorities’ update, Circular 03/2026 has officially abolished former regulations regarding the issuance of advertising content confirmation. This means that businesses dealing in cosmetics, household chemicals, and medical disinfectants no longer need to submit dossiers for content approval before launching communication campaigns.
This shift aims to streamline operations for businesses and accelerate market access. However, this autonomy comes with the obligation to be fully legally responsible for the veracity of the information provided to consumers.
Mandatory rules and “No-Go” zones in content
Despite the exemption from permits, advertising must still adhere to rigorous standards to prevent misleading or exploiting consumer trust. Distributors must keep several core points in mind:
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Circulation requirements: Only products with valid notification numbers or circulation registration certificates may be advertised.
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Promotional language: Using words or images that might lead consumers to mistake cosmetics for medicinal products is strictly prohibited. Content must remain faithful to the registered features.
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Mandatory information: Product names, functions, responsible party addresses, and hazard warnings (for chemicals) must be clearly displayed.
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Personnel restrictions: Utilizing the images, reputation, or testimonials of doctors, pharmacists, or medical facilities to endorse products is strictly forbidden.
A call for transparency
The Department of Health emphasizes that easing administrative procedures does not equate to lowering quality standards. Post-market inspections will be intensified to detect cases of exaggerated claims or the unauthorized use of medical expertise. Consumers are also advised to remain vigilant against unregulated products on digital platforms.
Source: https://thanhnien.vn/nhung-diem-moi-trong-quang-cao-my-pham-hoa-chat-185260309113417503.htm