On September 15–16, 𝐇𝐂𝐗 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠, in collaboration with 𝐇𝐲𝐩𝐡𝐞𝐧𝐬 𝐏𝐡𝐚𝐫𝐦𝐚, delivered the 𝐁.𝐄.𝐒.𝐓 (𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬) training program an intensive sales excellence course designed for Medical Representatives (MRs) and Frontline Managers (FLMs).
𝐂𝐨𝐫𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐦𝐨𝐝𝐮𝐥𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝:
SMART Call Objectives customized to HCP profiles
Patient-centered SPIN questioning for deeper medical discussions
FAB Storytelling to connect clinical needs with product solutions
Effective action commitment techniques
Coaching & field leadership skills for FLMs
𝐊𝐞𝐲 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬:
81.8% of participants rated 5/5 in satisfaction
Most valued: extensive practice opportunities
SPIN & storytelling recognized as highly applicable skills in real-world calls
Through role-plays, DISC-based communication practice, and full call simulations, participants experienced hands-on, practical learning.
With B.E.S.T, every interaction is transformed from a simple call into a meaningful call that builds trust, drives action, and creates sustainable value in HCP engagement.
Special thanks to 𝐇𝐲𝐩𝐡𝐞𝐧𝐬 𝐏𝐡𝐚𝐫𝐦𝐚 and all participants for their commitment. At HCX Coaching, we are dedicated to raising professional standards and empowering Pharma & Healthcare professionals with actionable skills.
